Comparative Analysis on the Marketing Mix of Undergraduate Public Administration Study Programs within Three State Universities in Bucharest
Comparative Analysis on the Marketing Mix of Undergraduate Public Administration Study Programs within Three State Universities in Bucharest
Author(s): Ruxandra Irina Popescu, Ovidiu-Iulian Bunea, Elena-Cătălina Mazilu, Georgiana-Alexandra MedințuSubject(s): Education, Public Administration, Higher Education , Marketing / Advertising
Published by: EDITURA ASE
Keywords: marketing mix; educational marketing; higher education; public administration;
Summary/Abstract: Over time, marketing in the field of education has become more and more used, as the proper use of the elements of the marketing mix has been the basis of successful strategies used by higher education institutions. In this article, three faculties with the profile ”Public Administration” of three state universities in Bucharest were analyzed. Using the comparison method, we studied the offers of the three faculties in terms of the elements of the marketing mix.
Journal: Conferinta Internationala de Administratie si Management Public
- Issue Year: 17/2021
- Issue No: 1
- Page Range: 57-72
- Page Count: 16
- Language: English