All You Can’t See: The Long Tail of World Cinema Cover Image

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All You Can’t See: The Long Tail of World Cinema

Author(s): Miłosz Stelmach
Subject(s): Business Economy / Management, Film / Cinema / Cinematography, Marketing / Advertising
Published by: Instytut Sztuki Polskiej Akademii Nauk
Keywords: economy of cinema; film market; film production; long tail;

Summary/Abstract: The aim of this text is to use available statistics to analyse large-scale tendencies in global film production. As the starting point for this investigation, the author gathers various estimates that can help measure the size of film market – from the volume of yearly feature film production, through revenues from cinemas and attendance, to the number of cinema screens in the world. In the context of other available information, these data serve as the basis for the following hypothesis: contemporary film production is to a large extent defined by two seemingly opposing trends – the expansion, democratization and fragmentation of cinematic world on the one hand, and, on the other, its unprecedented concentration that leads to hegemony of just a few dominant entities. The outcome is the emergence of “the long tail” of world cinema – an ever-growing field of films made all around the world but lacking any sizeable audience and representation in film discourse.

  • Issue Year: 2022
  • Issue No: 117
  • Page Range: 6-25
  • Page Count: 20
  • Language: Polish