Print advertisements: from information to persuasion and manipulation
Print advertisements: from information to persuasion and manipulation
Author(s): Dafina GenovaSubject(s): Language and Literature Studies, Applied Linguistics, Philology
Published by: Софийски университет »Св. Климент Охридски«
Keywords: information; persuasion and manipulation in commercial print advertisements; complementarity of image and text in print advertisements
Summary/Abstract: The paper focuses on the information, persuasion and manipulation components of commercial print advertisements. The persuasion and manipulation components are approached from a cognitive, social and linguistic perspective with a greater emphasis on the first. A semiotic and a visual-semiotic approach are used in the analysis of visually and verbally conveyed information in the analyzed advertisements. A discourse analytic and pragmatic approaches are applied to the verbally conveyed information. The complementarity between visual and verbal communication in print advertisements is also discussed.
Journal: Съпоставително езикознание / Сопоставительное языкознание
- Issue Year: 2019
- Issue No: 3
- Page Range: 21-34
- Page Count: 14
- Language: English
- Content File-PDF