THE IMPACT OF COVID-19 PANDEMIC ON CONSUMER BEHAVIOR IN GEORGIA, 2020-2021
THE IMPACT OF COVID-19 PANDEMIC ON CONSUMER BEHAVIOR IN GEORGIA, 2020-2021

Summary/Abstract: A sustained interest in behavioral economics has allowed researchers to track and evaluate changing patterns of consumer behavior. Questions of what consumers want, what motivates buyers, and what factors lead to purchasing decisions has continued to be a topic of considerable urgency, particularly in light of the challenges posed by the COVID-19 pandemic. Consumers’ purchasing decisions are informed by economic conditions, both their own and in the wider economy, especially during unforeseen market conditions. COVID-19 has caused the death of millions of people and dramatically slowed economic activity worldwide. The data on consumer behavior in Georgia, a middle-income country with 3.7 million population, particularly, in the context of the pandemic is extremely limited. We conducted the present study to assess the consumer attitude towards certain aspects of the purchasing process and the impact of the COVID-19 pandemic on the consumers in Georgia. We conducted a survey among residents of Georgia using a self-administered questionnaire composed of the basic demographic characteristics of participants and questions regarding their purchasing behavior, the impact of economic conditions and changes due to COVID19 pandemic. The options for answers to each of the questions included seven categories according to Likert scale. As a result of the COVID-19 pandemic, vast changes occurred in consumer behavior related to product purchasing and economic behavior.

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