Impact of Social Media Application Qualities on Using Them for Daily News
Impact of Social Media Application Qualities on Using Them for Daily News

Summary/Abstract: A model is introduced to investigate the effect of social media application qualities on the using of these applications for daily news. A standard questionnaire was designed and distributed among randomly selected social media users in the city of Neyshabur in Iran. The content of the questionnaire was validated by experts and its reliability verified using Cronbach's alpha. Random sampling was used identify participants. The SmartPLS software was used to investigate the research findings. Structural equation modelling is used for data analysis. The results show that the factors of system quality, information quality, service quality and personalization of applications affect their perceived usefulness. System quality and service quality affect the perceived ease of use of applications. However, information quality does not affect perceived ease of use. Also, the results show that perceived usefulness has a greater effect (with a path coefficient of 45%) on the attitude in respect of perceived ease of use (path coefficient of 26%). Personalization has the most positive impact on perceived usefulness and service quality has a great impact on perceived ease of use. Facilitating conditions have a positive impact on the use of social media and their use for news. Furthermore, the results show that the factors that affect the use of applications in Telegram are better than those in Viber. These findings justify why Iranian people migrate from Viber to Telegram as their social media application.

• Details
• Contents