DICHOTOMY OF INVESTING IN NEW TECHNOLOGIES IN CORPORATIONS
DICHOTOMY OF INVESTING IN NEW TECHNOLOGIES IN CORPORATIONS
Author(s): Maik F. Teeuwen, Alexandru Vladoi, Arno Schmitz-UrbanSubject(s): Business Economy / Management, Methodology and research technology, ICT Information and Communications Technologies
Published by: Editura Pro Universitaria
Keywords: investment strategies; disruptive innovation; decision-making; new technologies;
Summary/Abstract: This paper provides a practical model that links qualitative and quantitative parameters in an iterative logic that can be used as an interface for strategy, R&D and controlling resulting in an improved decision-making opportunity for technology companies. The foundation for the model comes from a wide variety of disciplines, both literature- and corporate knowledge-based. The proposed solution focuses on the general concept of committing capital irrespective of the financial treatment of the investment. This is how sustainable business models can emerge from technology initiatives.
Journal: Cogito - Multidisciplinary research Journal
- Issue Year: 2022
- Issue No: 2
- Page Range: 51-63
- Page Count: 13
- Language: English