Развитие, влияние и актуални тенденции в инфлуенсър маркетинга
Development, Impact and Current Trends in Influencer Marketing

Summary/Abstract: The present study aims to define the specifics of influencer marketing, to provide a thorough overview of its development and to investigate the reasons for the meaning of influencers for different groups of users. The changes in the traditional communication practices after the introduction of new marketing tools such as influencer marketing, as well as the advantages and disadvantages of this method, are discussed. The study also includes examples of successful practices in the field of influencer marketing.

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