Book review: Previšić, J. (ed.): Marketing lexicon Cover Image

Kritički prikaz: Previšić, J. (ur.): Leksikon marketinga
Book review: Previšić, J. (ed.): Marketing lexicon

Author(s): Slaven Ravlić
Subject(s): Essay|Book Review |Scientific Life
Published by: CROMAR (Hrvatska zajednica udruga za marketing) i Ekonomski fakultet Zagreb
Keywords: marketing
  • Issue Year: 23/2011
  • Issue No: 1
  • Page Range: 121-122
  • Page Count: 2
  • Language: Croatian