ФЕЙСБУК КАТО ИНСТРУМЕНТ ЗА МАРКЕТИНГОВИ ИЗМЕРВАНИЯ (НА ПРИМЕРА НА БАНКОВИ ОРГАНИЗАЦИИ В БЪЛГАРИЯ)
FACEBOOK USAGE FOR MARKETING MESUREMENTS
(BY THE EXAMPLE OF BANKING PROVIDERS IN BULGARIA)
Author(s): Dimitar Kolev, Ivan PetkovSubject(s): Economy, Financial Markets, Marketing / Advertising, Human Resources in Economy, ICT Information and Communications Technologies
Published by: Синдикат „Висше образование“ – КТ „Подкрепа“
Keywords: Facebook page; Facebook activity; content, shares; social network
Summary/Abstract: This article delves into measuring the dynamics of fan activity on the Facebook pages of courier services providers in Bulgaria by key indicators for 2018. In order to determine the overall performance of the selected group of pages a comparison between them and a leading Facebook business page is made. On that basis, some key conclusions are drawn and social media marketing strategy guidelines are presented.
Journal: Индустриални отношения и обществено развитие
- Issue Year: 2022
- Issue No: 2
- Page Range: 033-039
- Page Count: 7
- Language: Bulgarian