PROMOCJA TURYSTYKI W KIELCACH I W GMINACH MIEJSKO-WIEJSKICH POWIATU KIELECKIEGO – OCENA DZIAŁAŃ
THE TOURIST PROMOTION IN KIELCE CITY AND IN THE URBAN-RURAL COMMUNITIES OF THE KIELCE COUNTY – AN EVALUATION OF ACTIONS

Summary/Abstract: The paper presents an assessment of current promotional activities in the urban-rural communities in the Kielce County and Kielce City, together with an indication of the main problems in the functioning of tourist promotion. An original scoring system was used for the evaluation, carried out in 45 tourist facilities representing communities, in relation to 7 different aspects and 21 promotional subcategories. This system allowed an objective evaluation of tourism promotion activities in the studied area. The results of the evaluation indicate that the highest number of points, apart from the Commune of Kielce, was obtained by the Commune of Chęciny, which has had a well-established tradition of promoting tourism and considerable achievements in this sphere of activity. The high scores found in the cases of Nowa Słupia and Bodzetyn result from the location of sightseeing attractions of national importance in their areas. In turn, the urban-rural communes established in recent years in the presented assessment received the lowest scores, which may be the result of their scanty experience in undertaking professional promotional actions and modest financial resources.

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