ZNACZENIE MEDIÓW SPOŁECZNOŚCIOWYCH W KSZTAŁTOWANIU WIZERUNKU JEDNOSTEK SAMORZĄDU TERYTORIALNEGO W POLSCE
THE IMPORTANCE OF SOCIAL MEDIA IN SHAPING THE IMAGE OF LOCAL GOVERNMENT UNITS IN POLAND
Author(s): Piotr DubickiSubject(s): Public Administration, Rural and urban sociology, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Uniwersytet Opolski
Keywords: social media; local government; city marketing; the image of cities;
Summary/Abstract: The dynamic development of the Internet has changed the concept of information, as well as the methods of its dissemination. Universal access to social media has shaped a new way of communication in the modern world. The article addresses the importance of social media in relation to local government units in Poland and attempts to define them. Modern local government wants to be closer and closer to the inhabitants, who are no longer just passive recipients of information, but actively participate in virtual life. The aim of the article is to identify the levels of social media use by 18 capital cities of Polish voivodeships. The attractiveness of the official Facebook pages of the cities studied was analyzed in terms of their communication with the residents.
Journal: Studia Miejskie
- Issue Year: 2020
- Issue No: 39
- Page Range: 61-70
- Page Count: 10
- Language: Polish