A STUDY EXAMINING CONSUMERS' ATTITUDES TOWARDS MARKETING ACTIVITIES CARRIED OUT ON FACEBOOK
A STUDY EXAMINING CONSUMERS' ATTITUDES TOWARDS MARKETING ACTIVITIES CARRIED OUT ON FACEBOOK

Summary/Abstract: The purpose of the study is to develop marketing strategies for the development of social media analysis in the Republic of Azerbaijan, as well as to identify the main problems in the Facebook marketing complex of the Republic of Azerbaijan and identify measures to address them. Materials of the State Statistics Committee of the Republic of Azerbaijan, the Ministry of Economy and enterprises were used during the research. The theoretical and methodological basis of the work is the scientific works of Azerbaijani and foreign marketers and economists on the use of social media and marketing activities, as well as the formation and improvement of advertising policy as part of this activity. The research uses comparative, systematic, complex, and situational analysis methods, marketing observations, process, and 5 integrated approaches, as well as dynamic chain analysis.

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