Media discourse on epizootic epidemics - a diachronic analysis
Media discourse on epizootic epidemics - a diachronic analysis

Summary/Abstract: This paper deals with both general and specific aspects of the manner in which Romanian media covered the epizootic epidemics between 2015 and 2020. The analysis was mainly based on the general ground of media framing theory. The media tone used in reporting these animal-specific diseases complies with the pre-crisis, crisis and post crisis stages as identified by the literature. It should be emphasized that, in general, animal diseases and epidemics have been insufficiently covered by the media, the Romanian media making no exception. Our analysis also indicated that the main frames of Romanian coverage for epizootics are: economic repercussions, leadership, medical and scientific issues, political and legal matters. These frames indicate a detached approach of the subject, with interesting variations regarding the connections between information units and the general norms of media coverage. This research indicates a few remarkable aspects suggesting current changes in the journalistic paradigm. The research also draws attention to the need for an increased awareness for the further communication crisis concerning animal diseases and epidemics.

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