Measuring Organizational Attractiveness
Measuring Organizational Attractiveness

Summary/Abstract: The war for talent has returned after the Covid pandemic. One way for organizations to win this war is by becoming more attractive than other organizations on the labor market. Previous research has shown that by becoming a high performance organization (HPO), an organization will be seen as ‘a winning team’ for which people like to work. This research evaluates whether organizational attractiveness can be measured by the objective ‘average bottleneck vacancies fulfillment time’ measurement, which measures the time between posting a vacancy on the job market and fulfilling that vacancy. In preparation for a webinar, organized by the Flemish Department of Employment on the attractiveness of organizations, registered respondents were send a survey with which they could indicate the high-performance level of their organization and how long it took for their organization to fulfill its bottleneck vacancies. The collected responses were statistically analysed with the aim to evaluate whether or not there is a relationship between the level of highperformance and time to fulfill its bottleneck vacancies variables. The research results show that there exists a linear and positive relationship between being an HPO and the time it takes for such a company to fulfill its bottleneck vacancies: increasing the highperformance level of a Flemish for-profit company decreases the time it takes to fulfill its bottleneck vacancies.

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