Етички аспекти комуникације, биоетике и приговора савести
Ethical aspects of communication, bioethics and conscience objection

Summary/Abstract: The paper discusses theoretical views on communicological and deontological ethics as a special ethic that serves man and his rights. In the context of European values, the paper discusses the basic principles of morality and moral culture on which media ethics is based. Starting from the assumption of the existence of morality, the author examines the meaning of conscientious objection for moral practice and moral conduct. The right to conscientious objection is a fundamental human right and it is an integral part of the freedom of opinion that is recognised in most European countries. The paper analyses with special attention the crisis of culture that began in the late fifties of the last century, and which contributed to the emergence of "third party ethics". This phenomenon introduced new values into the European and world social reality while, at the same time, causing a decline in moral values. After analysing the course of this transformation, the author concludes that the change in cultural patterns has overwhelmed the process of globalisation. These changes included a change in human consciousness, mentality, and lifestyle, which consequently imposed a certain relativism in a culture that is focused on material goals, and not on emphasising true moral values. However, despite these tendencies, in the postmodern period of development of human society, ethics has contributed to the emergence of bioethics as a special discipline that integrates and synthesises different areas of knowledge about human behaviour and attitudes towards life in general. In that sense, some concluding remarks of importance for the Republic of Serbia were presented.

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