A New Perspective for Marketing: The Impact of Social Media on Customer Experience
A New Perspective for Marketing: The Impact of Social Media on Customer Experience
Author(s): Asad Ayoub, Ayman BalawiSubject(s): Accounting - Business Administration
Published by: Społeczna Akademia Nauk
Keywords: social media; customer experience; marketing
Journal: Journal of Intercultural Management
- Issue Year: 14/2022
- Issue No: 1
- Page Range: 87-103
- Page Count: 17
- Language: English