LE POUVOIR DE L’IMAGE
THE POWER OF THE IMAGE

Summary/Abstract: The power of words depends on their relation with the interlocutor’s alphabet. We can understand only the things we know, the message recieved being articulated on the cognitive support. The interlocutors join together only the moment they recognize the words by means of the associated images and their being adapted to things already known or seen for images. Thus it takes place the process of intercommunication. The image makes complete a form of reality, endowing it with attributes that are not sensory received but revealing the power of imagination. Behind image, written text or gestures, there is a content representing all that the observer understood or thinks about the image content, undertaken linguistic or body language construction. It is about meta-communication. This develops the field of significations allowing for interpretations, only when there is an absence of the rules meant to regulate the informational exchange. Any human act requires an exchange of information, relations, attitudes, decisions, all of them realized due to the process of communication. No matter of the historical time that he lives in, man needs coordinates that make sense of his life and guide his choices. Communicative past is the base for the present communication that, on its turn, traces the future.

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