The address of the religious leaders as a genre: specifics and structural componentsТ Cover Image

Oбръщението на религиозните водачи като жанр: специфика и структурни компоненти
The address of the religious leaders as a genre: specifics and structural componentsТ

(a study of the publications on the internet portal of the Bulgarian National Radio)

Author(s): Elenitsa Marinova
Subject(s): Anthropology, Social Sciences, Language and Literature Studies, Applied Linguistics, Communication studies, Sociology, Sociology of Literature
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: radio genre; journalistic genres; media agenda; religious leaders; COVID-19 pandemic

Summary/Abstract: Religious leaders have become important partners in finding solutions to the COVID-19 crisis. Their statements are part of the "influential speech", and their opinion influences the media agenda. The main research problem of this article are the publications containing the religious messages, considered as a radio genre, on the Internet portal of the Bulgarian National Radio. The increased presence of the religious speech in the media is a confirmation of the importance that journalists attach to this genre - short and monologue in its nature, emotionally charged, called to spread values and views.

  • Issue Year: 2022
  • Issue No: 11
  • Page Range: 246-260
  • Page Count: 15
  • Language: Bulgarian