Попкултура и жени: контексти в сп. „Жената днес“ през 60-те и 70-те
Popular culture and women: contexts in 'The Woman today' magazine in the 60s and 70s
Author(s): Julia VladimirovaSubject(s): History, Anthropology, Social Sciences, Fine Arts / Performing Arts, Visual Arts, Communication studies, Sociology, History of ideas, Gender history, Film / Cinema / Cinematography, Sociology of Art
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: women; women’s magazines; socialism; popular culture
Summary/Abstract: As one of the leading women's magazines, “The Woman Today” magazine is an interesting media phenomenon that gives us a look at the appearance of women during the state socialism in Bulgaria. What kind of women they are and should be, what do they like to consume and how do they want and / or should live. What should a (socialist) woman be like and is this a homogeneous concept? As a mass women's magazine, it give the trends, asks questions and focuses on certain consumer practices. However, this image is changing in different epochs of socialism itself and sets different contexts in which women can be seen. The text seeks to build contradictions and perspectives in the way the female image is nuanced in the pages of the magazine from the 60s and 70s.
Journal: Медиалог
- Issue Year: 2022
- Issue No: 11
- Page Range: 139-152
- Page Count: 14
- Language: Bulgarian