INFLUENCERS MARKETING FEATURES IN LITHUANIA
INFLUENCERS MARKETING FEATURES IN LITHUANIA
Author(s): Margarita IšoraitėSubject(s): Marketing / Advertising, ICT Information and Communications Technologies
Published by: Asociaţia de Cooperare Cultural-Educaţională Suceava
Keywords: influencer; influencer marketing; influencer marketing advantages and disadvantages;
Summary/Abstract: Influencer is one of the modern means of communication. Sometimes people are called opinion formers, others are opinion leaders, and third - just influencer. Collaboration with these people is an integral part of public relations and an effective brand awareness tool. Consumers are beginning to recognize one-off advertising and are becoming less and less impressive. Long-term relationships with the brand in social networks are becoming an integral and organic part of its communication. While consumers are aware that a leader of opinion gets rewarded, such advertising does not irritate them, they believe that this person uses the goods or services of the brand constantly in fact.
Journal: Ecoforum
- Issue Year: 9/2020
- Issue No: 3
- Page Range: 0-0
- Page Count: 5
- Language: English