UNDERSTANDING OF CONTRUCT INDICATORS FORMING DIMENSIONS OF BUSINESS STRATEGY AND CUSTOMER RELATIONSHIP MANAGEMENT IN INDUSTRY REVOLUTION 4.0
UNDERSTANDING OF CONTRUCT INDICATORS FORMING DIMENSIONS OF BUSINESS STRATEGY AND CUSTOMER RELATIONSHIP MANAGEMENT IN INDUSTRY REVOLUTION 4.0
Author(s): Hafizah Hafizah, Bunga Adity, Hermansyur Hermansyur, Iskandar MudaSubject(s): Business Economy / Management, Financial Markets, ICT Information and Communications Technologies
Published by: Asociaţia de Cooperare Cultural-Educaţională Suceava
Keywords: Business Strategy; Customer Relationship Management (CRM); Industry Revolution 4.0;
Summary/Abstract: This paper aims to explain various business strategies in customer relationship management in the 4.0 industrial revolution. This study uses a qualitative approach with the research method used as descriptive analytical. The data processing technique used in this study is library research, which is done by reading books and literary journals on Business Strategy, Customer Relations Management, and Industrial Revolution 4.0. This paper is to instill a business strategy in customer relationship management in the 4.0 industrial revolution.
Journal: Ecoforum
- Issue Year: 8/2019
- Issue No: 2
- Page Range: 0-0
- Page Count: 8
- Language: English