ANALYSE LONDON TOURISM BY MARKETING MIX ‘4PS’
ANALYSE LONDON TOURISM BY MARKETING MIX ‘4PS’
Author(s): Yin Shengnan, Alexandru-Mircea NedeleaSubject(s): Marketing / Advertising, Tourism
Published by: Asociaţia de Cooperare Cultural-Educaţională Suceava
Keywords: London; marketing mix; tourism marketing;
Summary/Abstract: The aim of this paper is to analyse the ‘4Ps’ of marketing in London tourism. We underlined the peculiarities of tourism marketing mix in case of the capital of UK. We presented the main tourism products and some characteristics of prtomotion, price and place in this case study.
Journal: Ecoforum
- Issue Year: 8/2019
- Issue No: 1
- Page Range: 0-0
- Page Count: 8
- Language: English