AWARENESS, PERCEPTION, ATTITUDE AND EXPECTATIONS OF UNIVERSITY STUDENTS TOWARDS HALAL FOOD
AWARENESS, PERCEPTION, ATTITUDE AND EXPECTATIONS OF UNIVERSITY STUDENTS TOWARDS HALAL FOOD

Summary/Abstract: The study aims to determine the awareness, perception, attitude and expectations of consumers about halal food. In the study, the survey method is used as a data collecting technique. As a sample collecting technique, snowball sampling, a nonprobability sample collecting procedure, is used. The survey is sent to university students via social media such as Facebook and Instagram, and have been asked to fill it out and share it with their friends. According to results, university students define halal food as; “food that does not contain any substance that is haram”, “does not contain pork and its derivatives”, “animal slaughtered according to Islamic conditions”, “not haram”, “great effort, halal income” etc. And, the information source consumers care most about and trust the most regarding halal and healthy food are food experts. The second most trusted source is religiously sensitive people and the third most trusted source is theologists.

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