ONLINE ALIŞVERİŞLERDE MÜŞTERİ BAKIŞ AÇISIYLA PSİKOLOJİK SÖZLEŞME İHLALİ: BİR ÖLÇEK UYARLAMA ÇALIŞMASI
PSYCHOLOGICAL CONTRACT BREACH FROM CUSTOMER'S PERSPECTIVE IN ONLINE SHOPPING: A SCALE ADAPTATION STUDY
Author(s): Yağmur KERSE, Kamile MeriçSubject(s): Business Economy / Management, Behaviorism, ICT Information and Communications Technologies
Published by: Kafkas Üniversitesi Sağlık, Kültür ve Spor Daire Başkanlığı Dijital Baskı Merkezi
Keywords: Psychological contract breach; psychological contract breach scale; scale adaptation;
Summary/Abstract: In this study, it is aimed to adapt the psychological contract breach scale developed by Chang and Zhang (2019) into Turkish. In the literature, it is seen that the concept of psychological contract breach is generally handled in the organizational context. Chang and Zhang (2019) on the other hand, discussed the concept from the perspective of the customer and the seller. Within the scope of the study, the said measurement tool consisting of four expressions was translated into Turkish. 388 participants selected by convenience sampling method were included in the study. The obtained data were analyzed using SPSS 18 and AMOS 18 package programs. It was concluded that the form adapted to Turkish was reliable and valid on the selected sample.
Journal: Kafkas Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
- Issue Year: 13/2022
- Issue No: 25
- Page Range: 114-128
- Page Count: 15
- Language: Turkish