YABANCI EL SENDROMU MU ÇİFT YÖNLÜLÜK MÜ? START-UPLAR ÜZERİNE ÇOKLU ÖRNEK OLAY ÇALIŞMASI
ALIEN HAND SYNDROME OR AMBIDEXTERITY? MULTIPLE CASE STUDY ON START-UPS

Summary/Abstract: One of the most critical problems affecting the survival of startups is that R&D projects cannot turn into income-generating products in a short time, or the projects take longer than expected. To overcome this problem, start-ups need to balance innovation and survival skills. In other words, they need to be ambidextrous. In this direction, the study aims to reveal how start-ups survive in R&D project investments that take a long time to turn into an innovation. In this context, multiple case studies from qualitative research methods were preferred in the study. Four start-ups were examined. The data were obtained from semistructured interviews with five people, four firm managers and, one employee. The findings show that start-ups have difficulties maintaining the balance between innovation and survivability due to limited resources. In other words, startups are not exposed to the alien hand syndrome, and they act ambidextrous, even if it is difficult. In addition, it has been determined that start-ups have turned to different areas that generate income in an easy and fast way to be ambidextrous.

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