Case Study Research Design for Exploration of Organizational Culture Towards Corporate Performance
Case Study Research Design for Exploration of Organizational Culture Towards Corporate Performance

Summary/Abstract: Thorough understanding about the research methodologies and designs is important for any research as each research method is a distinct strategy of addressing the study process. Case study, phenomenology, grounded theory, ethnography, and narrative are widely used research designs in qualitative studies. A case study is an empirical investigation that examines a contemporary phenomenon in detail and within its real-life context, particularly when the boundaries between the phenomenon and its context are indistinct. This paper argues the appropriateness of selecting a social constructivist inductive qualitative exploratory single-case study research design for a doctoral study of exploring the strategies which one corporate group deploy to establish an effective organizational culture to enhance performance. It is ascertained that case study research design would contribute towards addressing the call for methodological pluralism in organizational culture research, and enlightening the complex relationships relating to the sector and the phenomenon being studied.

• Details
• Contents