Management of the Distribution of Agri-Food Products in Romania
Management of the Distribution of Agri-Food Products in Romania

Summary/Abstract: The distribution activity is a transfer of the product from producer to consumer so that a connection is made between a production as concentrated as possible and a volume as fragmented as possible. Distribution is defined as the set of "economic and other activities, through which material goods and services are oriented through the market to their destinations, as well as the processes of distribution and redistribution through which income is distributed to various activities." The distribution activity achieve the totality of the “economic and technical-organizational processes regarding the management and transmission of the flows of goods and services from producer to consumer, in conditions of high economic efficiency”. The process of the product circuit is given by the distribution activity and by the set of relationships generated in the market sphere by the transfer of the product from producer to consumer.

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