Hate speech in election campaigns Cover Image

Речта на омразата в предизборните кампании
Hate speech in election campaigns

Observation of the parties and coalitions’ online platforms during the parliamentary elections on July 11, 2021

Author(s): Elena Mateeva
Subject(s): Politics / Political Sciences, Social Sciences, Political Theory, Communication studies, Politics and communication, Theory of Communication
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: hate speech; doublespeak;political campaigns;

Summary/Abstract: The democratization of the public communications language extends to the election campaigns as well. The desire to find convincing messages that set the political organization apart from its opponents has made us witness a violation of the good tone of political speech. In order to trace the language used during the July 11 parliamentary election campaigns, a review of the online publications of parties and coalitions (websites and Facebook profiles) was conducted. The research shows hostile rhetoric from almost all parties, using different methods of hate speech, incl. doublespeak, veiled hostility, presenting opponents as a public threat, etc.

  • Issue Year: 1/2022
  • Issue No: 11
  • Page Range: 67-83
  • Page Count: 17
  • Language: Bulgarian