Nazwy nosicieli cech jako przykład perswazyjnego wyzyskiwania kategorii słowotwórczych w tekstach reklam
Attributive names as an example of the persuasive usage of the word formation categories in advertising texts

Summary/Abstract: The article contains a description – based on selected examples – of different ways of a persuasive use of lexemes belonging (a real one or the one created for a specific advertising text) to a word formation category of the denominative names of the feature carrier: from the text updating of a systemic categorial meaning by its text change in relation to a systemic meaning to giving such a meaning to lexemes which, when it comes to word formation, are indivisible

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