The Rise of Digital Populism in Romania
The Rise of Digital Populism in Romania

Summary/Abstract: Globalization and the use of digital technology are transforming the media landscape, influencing the political behavior of citizens, the way they understand politics. Under the impact of profound changes, we witness the crisis of traditional political culture and the rise of unconventional political movements. All over the world, populism is taking advantage of the political crises. In this study, I focus on the rise of “digital populism” in Romania, with particular attention to the “AUR phenomenon”. The party Alliance for Romanians’ Unity (AUR) had an unexpected success in legislative elections in Romania, last December. I will explain how this new populist party used digital media to rise from obscurity to 9 percent in parliamentary elections in a few weeks and became Romania’s fourth-largest political party.

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