MANAGEMENT OF THE COMPANY PERFORMANCE THROUGH EFQM EXCELLENCE MODEL
MANAGEMENT OF THE COMPANY PERFORMANCE THROUGH EFQM EXCELLENCE MODEL

Summary/Abstract: Magazines differ from newspapers in that they can reach narrower target audiences; for example, according to the interests of target groups, there is much creativity, more colors are used, and this is very attractive for readers (Světlík, 2016). Readers read magazines more slowly and consistently than newspapers, which means they can pay more attention to advertising (Světlík, 2018). Světlík (2018) is inclined to believe that there is excellent competition for advertising in magazines, as some agencies are financially dependent on advertisers. It is crucial to captivate and engage the reader when creating an ad. Světlík (2018) states that the product should be sold already in the title and that a picture is sometimes a better option than using words. The development of new methods and trends is a consequence of globalization, internationalization, and hyperactive competition. The paper aims to propose a model for evaluating the economic efficiency of Slovak mining companies according to European standards to examine the impact of selected traditional and modern methods and their interaction in terms of the financial health of companies. EFQM model helps evaluate the performance of the mining company, focusing on the results that meet the needs of stakeholders increase the efficiency of internal processes, employee involvement, motivation. The result proves that the company is a well-functioning and prosperous company. The company’s management is on a professional level, as evidenced by the fact of expansion after the crisis. This evaluation through the EFQM methodology proves that it was not a coincidence. The paper’s results contribute to sound management decisions in future strategies ultimately brought about a positive development in the assessment of their economic efficiency in standard European economies.

• Details
• Contents