CULTURAL INTELLIGENCE THROUGH ESP CONTENT
CULTURAL INTELLIGENCE THROUGH ESP CONTENT

Summary/Abstract: Academic training in business English is a must for the professionals to meet the growing international cultural pressure. The article defines cultural intelligence and develops a pedagogical paradigm to assist the non-native English speakers to adapt to the native English speaking business world by improving their cultural training based on applied English education.The vision on the matter includes the progress from cultural awareness and content knowledge of the Anglo-American philosophy of economics and principles of effectiveness to cultural intelligence through the channel of experiential language learning that add up towards cultural mindfulness. The neutral capacity to analyze interactions from one’s self behavior point of view and the counterpart reaction will make content knowledge contribute properly to the students’ appropriate behavior and face new business culture situations.

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