STRATEGII ARGUMENTATIVE ÎN CAMPANIA PENTRU REFERENDUM DIN 2007
ARGUMENTATIVE STRATEGIES IN THE 2007 REFERENDUM CAMPAIGN

Summary/Abstract: This article is an essay which analyses at discourse level the Romanian presidential impeachment referendum that took place on 27 July 2007 and that was conducted in order to determine whether the president of Romania Traian Băsescu should be forced to step down. On 19 April 2007 the Romanian parliament suspended president Băsescu until the referendum would clarify the situation; the referendum’s results showed that 74.48% of the population wanted to keep him in office, therefore the Parliament's vote to impeach him didn’t stand. Starting from Traian Băsescu’s explanation that “I don’t defend a chair; I defend an European Romania; that Romania which I started to build together with the state institutions and all Romanians eight years ago, that Romania we must have, an European Romania ”we shall consider the populist appeals and all legitimacy strategies used by Traian Basescu reflected in the construction of the message to build his advertising campaign slogan to defend himself.

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