ENGLISH, THE UNIVERSAL CODE OF BUSINESS? STUDENT PERCEPTIONS AND MISPERCEPTIONS AT THE BUCHAREST UNIVERSITY OF ECONOMIC STUDIES
ENGLISH, THE UNIVERSAL CODE OF BUSINESS? STUDENT PERCEPTIONS AND MISPERCEPTIONS AT THE BUCHAREST UNIVERSITY OF ECONOMIC STUDIES

Summary/Abstract: The article focused originally on English as the pre-eminent global communication tool in business and on student perceptions of it, an attempt to boost student motivation and enhance language learning. During the research, this approach was also juxtaposed with the EU multilingualism policy, which also appeared to carry much promise and incentiveness for upgrading language standards in business higher education. to what extent linguistic realities in international business and EU language policies are known to the students in our institution and are perceived as instrumental to increased language proficiency lies at the core of this small-scale research. Ultimately, do our undergraduates pick the cues from the world business context and the EU official stance on multilingualism and, if so, are they able to act upon them in order to upgrade their language learning? The article answers these questions and raises more in the process.

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