BUSINESS ENGLISH AND POLITICAL CORRECTNESS IN UNDERGRADUATE EDUCATION. A ROMANIAN CASE STUDY
BUSINESS ENGLISH AND POLITICAL CORRECTNESS IN UNDERGRADUATE EDUCATION. A ROMANIAN CASE STUDY
Author(s): Mihaela ArseneSubject(s): Language and Literature Studies, Foreign languages learning, Higher Education
Published by: EDITURA ASE
Keywords: PC behaviour; sensitivity training in the Business English class; inclusive attitude to vulnerable groups; active learning; erratic PC behaviour over time;
Summary/Abstract: Political correctness can address the wrongs and the discrimination perpetrated on vulnerable groups or individuals, it can stretch one’s mind to make it more inclusive, and it can help one’s business. Finely woven into the tapestry of the past 40 years with its present acceptation, yet originating in the early communist regimes, PC keeps a low profile in Romania. The article documents an undergraduate initiative meant to sensitize business students to the complexity and the benefits of a PC behaviour. Despite the active learning approach employed and the careful design of the PC training, the results documented by means of a case study and supplemented by interviews and a focus group were inconsistent over time.
Journal: Synergies in Communication
- Issue Year: 1/2018
- Issue No: 1
- Page Range: 10-15
- Page Count: 6
- Language: English