LA PUBLICITÉ DANS LES MAGAZINES D’AFFAIRES :
« CAPITAL » FRANCE ET « CAPITAL » ROUMANIE
ADEVERTISING IN BUSINESS MAGAZINES: "CAPITAL" FRANCE AND "CAPITAL" ROMANIA
Author(s): Ruxandra Constantinescu-ŞtefănelSubject(s): Language and Literature Studies, Media studies, Communication studies, Marketing / Advertising
Published by: EDITURA ASE
Keywords: Advertising discourse; business magazines; advertising image; advertising text; women's image;
Summary/Abstract: Sometimes ago, I studied the characteristics of the advertising discourse in the French magazines. This also led me to examine the image of women in these magazines, among which there was "Capital" France. This article applied the same pattern of analysis to "Capital" Romania aiming, first, at discovering if the advertisements published here have the same characteristics and, second, at establishing if the women's image is similar to the one in the French issues.
Journal: Synergies in Communication
- Issue Year: 1/2019
- Issue No: 1
- Page Range: 162-173
- Page Count: 12
- Language: French