DEVELOPING STRATEGIC FRAMEWORK FOR COMPETITIVENESS IN THE GLOBAL MARKET
DEVELOPING STRATEGIC FRAMEWORK FOR COMPETITIVENESS IN THE GLOBAL MARKET

Summary/Abstract: The aim of this paper is to provide an understanding of the impact of the process of developing unique business strategy. The complexity of strategy designing process for the global business is emphasized. Key structural elements of the global business strategy are analyzed. Furthermore, the paper highlights the competitiveness approach in designing strategies for increasing sustainability in the global market.The empirical research is based on a survey that focuses on the strategic planning process and achieving sustainable competitive advantage. Global enterprises operating in the Republic of North Macedonia are subjects of the research. The research results confirm the importance of designing specific goals and competitive strategies for enterprises to enter the global market, provide an understanding of key structural aspects of global business planning and emphasize the challenges that global enterprises are facing in rapidly changing business environment.

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