Merre tovább, netgeneráció?
Where to go, net generation?

Lifestyle-based segments of the Hungarian youth

Summary/Abstract: My study attempts to explore the lifestyle-based segments of the Hungarian youth through an innovative methodology based on social media data, incorporating the dimension of digitization into the creation of lifestyle groups. The examination of the segments’ lifestyle attitudes is assisted by a review of the related theoretical milieu approaches, international and Hungarian empirical milieu researches.

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