KRIZNI MENADŽMENT U SPORTU ZA VRIJEME PANDEMIJE COVID-19
CRISIS MENAGMENT IN SPORT DURING THE COVID-19 PANDEMIC

Summary/Abstract: The world „Lockdown “has caused a global closure in the economy. Everyone is facing the consequences: from shops, service facilities, tourist and catering facilities, transport to sports, professional and recreational. Crisis management, as a new area of management, deals with forecasting events and defining possible optimal response to the crisis, and refers to activities aimed at managing situations dangerous to the survival of the company. The basis of the crisis management is the use of measures and methods to anticipate the crisis and stop its development at an early stage, but the pandemic has caught the whole world unprepared. The consequences are primarily visible at the economic level, but also on the social aspect of people's lives, from world health, the educational system, financial institutions, all the way to the sports industry. The paper explores the challenges and consequences that sporting events and sport in general suffered during the COVID-19 pandemic.

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