DIGITAL DIRECTION OF MODERN ECONOMY DEVELOPMENT – PROSPECTIVE FOR UKRAINE
DIGITAL DIRECTION OF MODERN ECONOMY DEVELOPMENT – PROSPECTIVE FOR UKRAINE

Summary/Abstract: The article is devoted to solving topical issues concerning perspective development of digital economy for Ukraine, which is a new trend of socio-economic relations and aims to promote innovative development of modern Ukrainian business. The status of digital economy and society in Ukraine are analyzed. The substantive content of the essence of digitalization has been worked out, which made it possible to develop the structural model of digital development of business model of the enterprise. The key parameters of digital business transformation were characterized, which allowed structuring the process of modification of entrepreneurial relations. The innovative principles of digital transformations are made, which provide coordination of the development strategy for the implementation of digital transformation, which allows establishing effective information relations in the enterprise management system in accordance with modern conditions of activity. The roadmap of digital transformation of business is developed, in which takes into account the parameters of innovation in the formation of core competencies, which in the complex give a universal formula for modern business development.

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