Can We Predict the Effects of Using the Interactive Features of the Website?
Can We Predict the Effects of Using the Interactive Features of the Website?
Author(s): Milica Jevremović, Hana Stefanović, Dušan Stojaković, Nada StaletićSubject(s): Media studies, Communication studies, ICT Information and Communications Technologies
Published by: Editura Fundaţiei România de Mâine
Keywords: interactivity; website interactivity; perceived interactivity; customer satisfaction;
Summary/Abstract: This paper aims to determine the effects expected on users after introducing interactive features in the website. For this purpose, three models by Song, Liu and Wu were compared, which gives this paper an extraordinary precision and depth of research on the given problem. The paper’s contributions are reflected in a comprehensive, detailed review of previous research on interactivity, the importance of using the website and showing the specific effects expected from users after introducing interactive website features. Furthermore, the paper’s contribution is reflected in recognising the importance of site interactivity in job search/training courses/internships. Finally, users who used the interactive site compared to non-interactive sites had a significant increase in activity.
Journal: Annals of Spiru Haret University. Economic Series
- Issue Year: 21/2021
- Issue No: 4
- Page Range: 181-192
- Page Count: 12
- Language: English