The Marketing Research of Consumer Behavior in the Process of Market Selection
The Marketing Research of Consumer Behavior in the Process of Market Selection

Summary/Abstract: The study of consumer behavior is considered one of the most important tasks of any market entity. Practical experience shows that producers (sellers) are obliged to unambiguously define their market behavior in order to better understand their consumers, to meet their desires and aspirations in everyday trade relations. However, the breadth of firms and the diversity of markets do not allow most users of marketing tools to make direct contact with their customers. Therefore, business leaders are clearly trying to study the market behavior of consumers by spending more time and money. In order to withstand an aggressive competitive environment, businesses are looking for answers to a key question that is important: how do consumers react to the use of various attractive marketing tools. Of course, the study of people's role as consumers in trade operations as a process justifies the relevance of the chosen research.

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