THE RELATIONSHIP BETWEEN THE EVOLUTION OF THE AUTOMOTIVE MARKET AND THE DIGITAL TRANSFORMATION
THE RELATIONSHIP BETWEEN THE EVOLUTION OF THE AUTOMOTIVE MARKET AND THE DIGITAL TRANSFORMATION
Author(s): Ioana BorcanSubject(s): Micro-Economics, Energy and Environmental Studies, ICT Information and Communications Technologies, Transport / Logistics
Published by: Editura Universitaria Craiova
Keywords: digital transformation; automotive market; Volkswagen Group; Toyota; General Motors;
Summary/Abstract: In the context of large-scale movements in the automotive market and the widespread promotion of electric vehicles in order to reduce pollution, companies operating in this market must adapt, on the fly, their development strategies in order to survive and develop. Our research traces the main strategic directions generated in Mobility 2.0 of the top 3 global manufacturers: Volkswagen Group, Toyota, and General Motors. The impact of the transformation of the car market is reflected not only on car manufacturers but also on the whole ecosystem of suppliers and partners, such as a related sector represented by the tire market.
Journal: Revista tinerilor economişti
- Issue Year: 2021
- Issue No: 37
- Page Range: 83-87
- Page Count: 5
- Language: English