PROMOTING THE SCHOOL ORGANIZATION THROUGH VIRTUAL ENVIRONMENTS
PROMOTING THE SCHOOL ORGANIZATION THROUGH VIRTUAL ENVIRONMENTS
Author(s): Oana Stoican, Cornelia Ştefănescu, Valeriu ŞtefănescuSubject(s): School education, Marketing / Advertising, ICT Information and Communications Technologies, Distance learning / e-learning
Published by: Carol I National Defence University Publishing House
Keywords: virtual environments; new technologies; educational marketing; internet marketing; institutional promotion;
Summary/Abstract: Promotional communication policy is an essential component of educational marketing, which private and state pre-university education institutions, as well as universities, are increasingly familiar with. Educational institutions must carefully plan, implement and coordinate a complex promotion strategy, using different channels, both classic and existing in virtual environments, in order to maximize the expected results. The investigative approach taken has surprised the manner by which the new technologies can be involved in educational marketing at the level of pre-university education institutions, according to a sample of 90 students from Educational Management Master course, who are at also teachers. The new technologies can be successfully involved and can support, at a highquality level, actions in the field of educational marketing.
Journal: Conference proceedings of »eLearning and Software for Education« (eLSE)
- Issue Year: 16/2020
- Issue No: 01
- Page Range: 384-390
- Page Count: 7
- Language: English