Studiu privind piața bunurilor personale de lux
Study on the personal luxury goods market
Author(s): Varga Elena-IuliaSubject(s): Business Economy / Management, Behaviorism, Marketing / Advertising, Socio-Economic Research
Published by: Editura University Press Targu Mures
Keywords: luxury; luxury products; luxury clothing; consumer behavior; need; marketing;
Summary/Abstract: The field of luxury has a series of characteristics that allowed a spectacular growth over time, to acquire stability and remarkable recovery power after adverse economic events, including global ones. Associated with extravagance, prestige or elitism, luxury is a need that manifests itself at the level of individuals due to the emotional side that these products highlight. In this paper we conducted a study on the purchase of luxury products among consumers of the Mureș county, mainly aiming to identify the importance and characteristics of the consumption of luxury clothing and accessories.
Journal: Acta Marisiensis. Seria Oeconomica
- Issue Year: 14/2020
- Issue No: 2
- Page Range: 65-84
- Page Count: 20
- Language: English, Romanian