Езикова личност и езикова „инфлация“
Linguistic Personality and Linguistic ‘Inflation’

Summary/Abstract: The power of language requires competence. The language of the "fourth power" should not create the myth of lowering the literary norm; because the neo-rhetoric of the "fourth power" has the important vocation to give publicity to politics as a concept of power and value of our democratic society. The strategy of information exchange must unite the audience and use in good faith the word and the ability of the language to model – all the same; language consciousness; language personality; language culture; cultural traditions.

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