Adoption of Delivery Apps during the COVID-19 Crisis: Consumer Perceived Value, Behavioral Choices, and Purchase Intentions Cover Image
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Adoption of Delivery Apps during the COVID-19 Crisis: Consumer Perceived Value, Behavioral Choices, and Purchase Intentions
Adoption of Delivery Apps during the COVID-19 Crisis: Consumer Perceived Value, Behavioral Choices, and Purchase Intentions

Author(s): Katarina Zvarikova, Ľubica Gajanová, Michael Higgins
Subject(s): Business Economy / Management, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Addleton Academic Publishers
Keywords: delivery app; COVID-19; consumer; behavior; choice; purchase; intention and communicative function;

Summary/Abstract: The purpose of this study is to examine adoption of delivery apps during the COVID-19 crisis. In this article, we cumulate previous research findings indicating that decrease in consumer risk perception may boost the adoption of food delivery apps. We contribute to the literature on customers’ behavioral intentions to use food delivery apps throughout the COVID-19 outbreak by showing that shopping online on food delivery platforms can shape user perception, satisfaction, and loyalty. Throughout January 2022, we performed a quantitative literature review of the Web of Science, Scopus, and ProQuest databases, with search terms including “delivery app” + “COVID-19,” “perceived value,” “behavioral choice,” and “purchase intention.” As we inspected research published in 2020 and 2021, only 152 articles satisfied the eligibility criteria. By eliminating controversial findings, outcomes unsubstantiated by replication, too imprecise material, or having similar titles, we decided upon 25, generally empirical, sources. Reporting quality assessment tool: PRISMA. Methodological quality assessment tools include: AXIS, Dedoose, MMAT, and SRDR.

  • Issue Year: 10/2022
  • Issue No: 1
  • Page Range: 69-81
  • Page Count: 13
  • Language: English