MARKETING STRATEGIC ÎN CONDIŢII DE CRIZĂ ECONOMICĂ PRELUNGITĂ
MARKETING STRATEGIES AMID PROLONGED ECONOMIC CRISIS
Author(s): Simona-Silvana MărgineanSubject(s): Economic history, Transformation Period (1990 - 2010), Marketing / Advertising
Published by: Editura University Press Targu Mures
Keywords: marketing strategy; economic crisis; natural selection; trends;
Summary/Abstract: This article discusses the main market trends, amid the economic crisis triggered in 2007, from the perspective of modern evolutionary theory applied to marketing
Journal: Acta Marisiensis. Seria Oeconomica
- Issue Year: 5/2011
- Issue No: 5
- Page Range: 55-70
- Page Count: 16
- Language: English, Romanian