Combining Hard and Soft Power: How to Alter the Attitude Towards Ukraine
Combining Hard and Soft Power: How to Alter the Attitude Towards Ukraine

Summary/Abstract: Ukraine, suffering the war for three years now, has not cemented its image in the world. On the one hand, a lot has been said about Ukraine in the context of Russian military aggression; on the other, the image of Ukraine in this regard did not become winning: Not completely free, but with spirit; not quite reformed, but trying to change; creative, but unaware of its own strengths; close to, but different from Russia, Belarus, and Eastern Europe. What is Ukraine really like and what can make it attractive to the world? How to highlight the achievements of the state and why is it not desirable to bring domestic disputes to European or American airing? Ukraine’s role in the world agenda is definitely not pivotal, but it is a mistake to sideline Ukraine. This article provides an assessment how combined hard and soft power can affect the formation of the county’s image and further international relations.

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