Nation Branding: Is It Only About Tourism?
Nation Branding: Is It Only About Tourism?
Author(s): Hanna ShelestSubject(s): Government/Political systems, International relations/trade, Security and defense, Marketing / Advertising, Tourism, Peace and Conflict Studies
Published by: PIC Promotion of the Intercultural Cooperation
Keywords: Nation Branding; Tourism; Investment Attractions;
Summary/Abstract: The article aims to answer the question on whether nation branding is only about tourism and investment attractions or has a deeper task of positioning the state among others. The author emphasizes that nation branding can have a double goal of uniting a nation around certain ideas and messages, but also of promoting the country for foreign consumers – cultural, touristic, business. The second one cannot come without the first one, as internal support can multiply the effect of promotion.
Journal: Ukraine Analytica
- Issue Year: 2017
- Issue No: 04 (10)
- Page Range: 6-12
- Page Count: 7
- Language: English